If you’ve surfed around the web in the past year or so, you may have noticed that more and more websites have started incorporating videos in their websites. This is because it is statistically proven that videos increase sales and engagement.
Another reason more and more companies have turned to video marketing is because they are easily shared with friends. This means an engaging video can have a domino effect and create many more clients and get a potentially astronomical amount of eyes on your company.
We talked to MySuccessPros, an online marketing platform that specializes in creating personalized strategies for businesses that will generate quality traffic and generate the highest possible conversions. In other words, they know how to use tools like video marketing to gain an audience and create sales.
Video marketing is exactly what it sounds like. Creating and posting videos showing off your business and products. As for importance, we here at MySuccessPros believe that it is one of the most useful and versatile tools you can get. It’s not only proven to generate traffic, it’s proven to generate quality traffic that leads to more conversions than more traditional marketing methods.
Where you post videos doesn’t matter as much as what’s in the videos, to be completely honest. But a few places off of the top of my head; Facebook, Youtube, TikTok, Instagram, Snapchat, pretty much all of the big social media places, you know? You’ll also want them somewhere on your website.
Do you just make videos showing off your products or your business? How many videos can you really make with that content?
Here’s where the versatility of video marketing comes in. You can show off your products, of course, but that’s just the tip of the iceberg. You can include tutorials, for example, or make funny skits.
You can even include fan generated content, so many people nowadays make videos on sites like TikTok, and you can engage your fans and make your marketing personal by sharing and engaging with these videos somehow.
Sure, while your videos should all be unique and they shouldn’t seem like they were created by a robot to sell stuff, there are definitely principles that should at least be in the back of your mind when you create them. Calls to action, SEO, things like that.
These are things the consumer won’t really notice, per se, but they’ll make a big difference when it comes to engagement and conversions.
And finally, how can you know that your videos are a success? That they’re actually driving business and bringing in customers?
Well, most video hosting sites have some data you can look at. You can also implement google analytics on your website and find out where the customers are coming from, or if they’re watching your videos. It’s important to know what your goals are, so if your goal is to sell stuff, it doesn’t matter if ten million people visit your website if none of them buy anything.
There you have it, folks. Tips straight from one of the most successful and respected online marketing companies out there. Hopefully you can take the advice MySuccessPros has given here and incorporate them into your own video marketing strategies.
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