Non-fungible tokens (NFTs) gained a lot of traction this year, quickly transitioning from a niche and geeky concept to a hot commodity in the digital marketplace.
This is why we decided to interview Clancey Braxton Yohman to shed light on how NFTs can play a role in Digital Marketing.
Clancey Braxton Yohman is not only an NFT expert, but he is also an expert in marketing and business development strategies and this is what he has to say about NFTs and Digital Marketing.
How do you think NFTs can play a role in Digital Marketing?
Because of the global attention they’ve generated, NFTs have opened up new avenues for brand story and customer touch, which are two of the most important foundations of a successful marketing strategy.
As a result, NFTs can be utilized to create one-of-a-kind marketing experiences, as well as to increase brand recognition and encourage connection with your brand and products. Finally, NFTs can help you increase conversions and generate revenue.
How can NFTs boost the digital marketing of a brand?
The first thing to consider is the digital marketing strategy to adopt. Through the creative and efficient use of NFTs for marketing, for example, Taco Bell’s selling taco-themed NFT GIFs to support the Live Más Scholarship, has impacted their brand greatly.
NFTs can help you kill two birds with one stone. Thus, your brand will be able to support a good cause and also drive brand awareness. Both of which are potent factors that can help drum up business for your brand.
Why do you think it will be beneficial to my brand/business?
Marketing is all about capitalizing on current trends and using your imagination to capitalize on the buzz that surrounds them to draw attention to your company. NFTs provide a way to make this a reality.
NFTs, like the blockchain technology that underpins them, have the potential to play a significant role in the digital world of the future. Non-fungible tokens have given you new opportunities to communicate with your audience and give them exceptional experiences.
What other benefits of using NFTs in Digital Marketing can you share?
Here are some of the advantages of adopting NFTs in digital marketing, to name a few: Developing new and distinctive brand experiences. It has the potential to improve brand awareness and loyalty. It can also promote follower interaction and community development.
You can also create interest in your brand and its services or products by enhancing your business’s image and supporting social causes.
What brands and marketers can do with NFTs?
Offering meaningful experiences to followers and consumers that go beyond your brand’s products or services is a crucial part of any smart marketing strategy. This aids in the formation of communities and the development of relationships that lead to loyalty and support, as well as a rise in customer lifetime value.
This is exactly what NFTs provide. While they may not provide an immediate return on investment, they can help to support all of the other activities aimed at increasing conversions and sales.
For more NFT updates follow Clancey Braxton Yohman on Crunchbase.