Corporate gift giving is a powerful tool that when used correctly, can foster growth, build strong relationships, and create endless opportunities. In fact, 80% of CEOs believe that gifting provides positive and measurable return on investment (ROI). Gifting in a corporate setting retains customers, boosts word of mouth, and builds constant touchpoints between the business and its clients.

The brand archetype, or the personality, tone, and voice of the brand, is closely linked to appropriate gift giving. Developed by Carl Jung in the 1940s, the 12 major kinds of personalities can be aligned with a brand to create a more reliable corporate personality. Studies show that over 60% of customers dislike generic ads and brand messaging, and 90% of customers find personalization more appealing.

Pairing corporate gifts with brand archetypes can create instantaneous connections, leading to greater sales and consistent loyalty. Experts have aligned with different archetypes with appropriate gifts, suggesting specific products depending on the image that the brand aims to uphold. For example, Bento Boxes for “The Caregiver” archetype, or a Moleskine writing set for “The Sage”. 

With the help of gift giving, it is easy, accessible, and endlessly beneficial to connect with clients and loyal customers beyond the boardroom.

Choosing the right gifts for your brand archetype