Choosing promotional products for your business is a big decision. You want to make sure that you are picking the right product at the right time to get the most out of your budget. With so many options available today, it can be challenging to know which ones will work best for you. This blog post discusses seven mistakes people make when choosing promotional products like hats or pens and how to avoid them.
1) Choosing a Product That You Don’t Need
You want to be sure the promotional product will meet your customers’ needs, so avoid picking something just because it looks relaxed or fun. If you are handing out pens at an upcoming trade show and you know that none of your other marketing efforts will include writing utensils, don’t choose a pen.
2) Picking a Product That Doesn’t Fit Your Brand
Your company’s logo and the message you want to send will play an essential role in choosing which products work best for you, so make sure they are cohesive with each other. When it comes to promotional giveaways like bags and mugs, keep in mind that these items can be used on a daily basis, so they should fit the look and feel of your brand.
3) Picking Random Products to Get Free Shipping
If you are looking for promotional items because your business needs them, then that should be your priority rather than getting “free” shipping through another company’s promotion. Your budget and time will go much further if you focus on finding what works best for your company instead of trying to score a deal.
4) Trying to Make Your Promotional Product Too Unique
In some cases, it might be good for you to have custom products made up if their standards are high enough, but this is not the case with most businesses today to avoid overpaying on these items. In general, standard giveaways will save more money, and they can still fit in nicely with your brand.
5) Choosing a Product That Isn’t Useful to Your Customers
You can ensure this by choosing promotional products like pens, mugs, and calendars meant for multiple users or making sure you choose something appropriate (like water bottles) if the item is only going to be used by one person. If it doesn’t match their needs, then they will end up in the trash.
6) Overlooking the Importance of Reusability
When choosing promotional products, you should always think about how likely it will be for them to get used again in the future. Many people are looking for items that can serve multiple purposes, so they don’t have to spend money on something new every time they want a pen or paper clip.
7) Not Researching The Product Before You Buy
There are so many options that it is very easy to make a mistake if you don’t do your homework first, but luckily this isn’t hard to avoid. The best way to do research is by looking at customer reviews and testimonials about products available on different websites or finding them in your local stores.
In conclusion, the main thing you want to avoid when choosing promotional products for your business is picking something that won’t meet your needs or those of your customers. This will go a long way in keeping costs low and getting real value from each purchase, so be sure to keep this in mind while shopping around. To learn more, you can visit capamerica.com or call us.