It’s time to stop making your business printer an afterthought. To elaborate, it’s time to help your business by taking the type of printer that you use seriously. Although we are in the digital era with most operations being handled by technology, printed documents are still a relevant part of the business. The printed paper encourages a longer attention span and a stronger working memory. In a laboratory study, 29 out of 33 readers say that they learn more from paper than from screens

This especially applies to small businesses (SMBs) since 8 out of 10 SMBs around the world still rely on printers to perform daily operations. Although, it’s a sad truth that many SMBs hastily purchase consumer-grade printers and overwork them, instead of buying the printer they need. On a global scale, 52% of companies that sell printers better understand the challenges they face. Additionally, 69% of small business owners find it difficult to source reliable office supplies—including printers. 

This data all leads to an important question: Should they go for an inkjet printer or opt for a laser printer? As always, it depends on what the businesses need for their operations and how much they are willing to spend on the printer. Inkjet printers are very cost-effective and the ink is reusable, however, you will have to pay extra if you want color copies, and reusing ink can be very expensive in the long run. Alternatively, laser printers are expensive at the start but use less ink and don’t dry out or expire.
Learn more about how to choose the best small business printer in the infographic below, courtesy of Lexmark GO Line:

Stop Making Your Business Printer an Afterthought