Content writers that want to pursue content writing as a full-time career must learn to effectively utilize Search Engine Optimization (SEO) to get the most traffic out of the content they produce. Writing SEO is a marketing strategy that is aimed to increase ranking which drives more traffic. This ultimately increases sales as more people can get access to what you are promoting. If writers can produce quality content that matches Google’s algorithms for attracting more visitors, the more successful the content writer will be. But this does not just happen overnight since google algorithms are always changing to what people are most interested in.
Anything that is very rewarding does not come easy. It requires a lot of discipline and practice to become good at something. To be a great content writer, writers should invest in daily education that refines their search and writing skills. The average employee only receives 24 minutes of learning a week for their job. This is not enough for content writers to excel in pooling more traffic to their content. This is why microlearning is so important. Content writers that make at least an hour a day learning and sharpening their SEO skills will likely attract the most traffic since they are outlearning the average employee weekly.
Source: Arist