Nonprofits increasingly look to digital marketing to raise money and attract new donors. The advances in technologies and tools make it easy for nonprofits to create engaging campaigns that use email, social media, mobile apps, and websites. People worldwide are hungry for content-driven marketing campaigns that provide insight into how their donations can make the biggest impact possible. However, creating a successful digital marketing campaign takes planning, strategy, and commitment. Whether it’s an animal shelter, child welfare organization, or a veteran support group, here are eight reasons why nonprofits need a digital marketing campaign to succeed.
1. An Opportunity to Showcase the Organization’s Work
Digital marketing campaigns allow nonprofits to show donors how their donation will benefit them and the community. Digital marketing allows nonprofits to show donors how they are making an impact in the world and hear directly from them about where the money went and what problems it was able to solve. Digital marketing campaigns provide a way for your organization to put out a message that everyone will hear regardless of how busy or far away they live.
2. Provides 24/7 Convenience to Stakeholders
With the advancement of mobile devices and technology, users are more engaged than ever. People are on their phones, tablets, and computers at all hours of the day. This means nonprofits can rely on something other than one-way information broadcast to donors or community members. Digital marketing campaigns provide a platform for donors to access content on their mobile devices instead of going through traditional mail or email campaigns. You can provide email newsletters, SMS campaigns, and content on your website to keep the message fresh and the audience engaged.
3. Allows the Organization to Adapt to Changing Audience Behavior
Technology is constantly changing, which means that the way people engage with your digital marketing campaign will continue to change as well. Digital marketing campaigns allow organizations to adapt to a changing environment easily. Tools like mobile apps, social media, and websites can be adjusted accordingly. If a new trend in how nonprofits reach their audience emerges, the organization’s digital marketing campaign can be changed and improved in a few days.
4. Digital Marketing is Cost-Effective
If an organization uses a digital marketing campaign, it is often much less expensive than traditional marketing strategies. Digital marketing campaigns allow you to use these tools without having to experience the added burden of producing a conventional mail piece or paying per email when an individual opens your message. Compare how you can use digital marketing versus traditional media, and you will quickly see that using a digital campaign is the way to go for your nonprofit.
5. No Limitation on Marketing Opportunities
Nonprofits must use as many marketing opportunities as possible to raise money. With digital marketing, you can use more than just a few areas. You can reach more donors at once with one message and increase your exposure across social media platforms. An effective digital marketing campaign increases the number of donors, the amount they contribute, and their loyalty to the organization.
6. Opportunity for Real-Time Interactions
Engaging your donors and stakeholders through a digital marketing campaign allows for real-time interactions between you and the audience. If a donor has a question about one of your stories, they can immediately ask and receive answers. A digital marketing campaign also allows you to create real-time events and gatherings that the organization can easily share with its current followers on its blog or social media accounts.
7. Digital Marketers Can Measure the Success of Their Campaigns
Nonprofits are always looking for ways to improve how they raise money, specifically through digital marketing. Digital marketing allows them to gain access to data that they did not have before, allowing them to measure their results and modify campaigns as they see fit. Digital marketing enables the organization to see exactly how many donors have been reached and how much money they have contributed, allowing them to define what works and what doesn’t clearly.
8. Opportunity to Network with Stakeholders
Digital marketing allows nonprofits to network in a way impossible before. Organizations can reach out to a large group of stakeholders with one message and one hashtag. Donors can also communicate with each other, which can create a sense of unity among the audience. Digital marketing campaigns allow you to use your digital assets together for one cause and get the message out about your nonprofit.
Most nonprofits will agree that having a digital marketing campaign is beneficial. You must consider all the resources available to you to create a drive that will succeed, as it can take months or even years for an effective campaign to become a reality. With an understanding of how to implement a digital marketing campaign effectively, you can use this strategy to connect with stakeholders personally for years to come.