It’s no surprise that technology has truly changed the way that we all do business. Whether it’s communicating with clients via video chat, depositing checks remotely, or attracting a new audience via social media, the world has truly found itself in the palm of our hands with the help of the internet.
However, with this accessibility to the world via technology, it’s more important than ever to have a strategic plan rooted in a unique creativity that demands attention and stands out from the crowded internet.
As a leading digital marketer, Nimrod Santo knows that the world wide web can and should be a great resource for your brand’s marketing efforts. While it may seem easy to create your digital footprint, the process of acquiring and expanding your audience takes more work.
However, it is possible with the right knowledge! That’s why Nimrod Santo is sharing 5 Instagram strategies to increase your followers.
Share Your Story
Every brand has a story to tell. It’s important that you efficiently tell yours in every post, story, and communication. Audiences tend to gravitate towards the best narratives. By sharing your brand’s story, you are able to build your audience and control your narrative throughout the life of your company. Get inspired by these 9 brands leveraging Instagram Stories in awesome ways: https://www.convinceandconvert.com/social-media-case-studies/crushing-it-with-instagram-stories/
Build Your Audience
When building a brand, one of the first thoughts that you should have is, “who is this for?”. Social media is unique in the sense that it allows you to seek out a specific audience and build professional relationships on a personal level.
By promoting your product in a way that attracts an audience, you can obtain, keep, and grow your following to those most likely to participate in your product. Likewise, Instagram is a great resource as one you’ve attracted several audience members, it’s easier to grow a similar audience.
Connect with Followers
One of the best parts of social media is how it’s evolved the customer service realm into one that can be more intimate for companies and clients alike. Once you have an audience on Instagram, you’ll find that the platform can be used for direct feedback and thoughtful conversation.
In turn, this provides a great opportunity to connect with followers, troubleshoot issues, and grow positive opinion of your brand.
Like any social media platform, Instagram is rooted in algorithms. It’s important to do your research to understand how to analyze your strategy and post in a way that your audience (or potential audience!) is more likely to see it.
By using an analytical social media strategy, you are increasing your chances of being seen by potential clients!
While drafting a social media strategy is important to getting in front of your audience’s eyes, it’s also important to attract them through the use of creativity. By giving your brand an artistic voice, you are more likely to have people interested in your brand!