Brands Need to Find a Perfect Audience in Social Media
In this day and age any brand or business that wants to stay relevant, gain more customers, and achieve any kind of success simply cannot neglect the social media aspect of marketing.
Social media is the most prevalent source, especially for young people, for everything from keeping up with trends, to getting the news, to connecting with their peers including those they know personally and those who are considered “influencers.” Social media outranks company websites, TV commercials, and virtually any other avenue when it comes to brand engagement and brand awareness.
Obviously, brands must make their social media presence a priority, however as with so much else, even in this arena, less is still more.
So often, brands end up wasting hours upon hours, as well as thousands of dollars, trying to build their online presence on every high profile social media platform, but this is actually counterproductive. Instead, brands need to focus on one or two platforms and really learn to use them well.
Learning to define, reach, and keep the attention of the target audience on one or two social media platforms ends up being much more valuable than spending efforts across an array of platforms. A finely tuned social media presence to a smaller target audience will be more beneficial and bring more brand loyalty. This will gather more actual customers, as opposed to the false positive of seeing a larger audience who will only glance at a post and pay little attention to the content and never give it another thought.
Can you find a perfect audience on social media? Read on to find out:
Source: Bang Productions