The future of hybrid and virtual events is promising, as the pandemic dramatically changed how we communicate, travel, and gather. There has been a mass shift to digital engagement in all aspects of life and work. Email and video conferencing have skyrocketed in popularity as forms of communication. Travel has also been forever changed, with many regular travelers stating they “will never return to the road.”
As a whole, audiences moved to digital forms of gathering and have not strayed from them. In 2020, 70% of originally physical events were held virtually. Likewise in 2022, 40% of events are still planned to be virtual even though gathering in-person has become more accessible for most. Platforms like Zoom and Microsoft Teams have also seen great success because of these trends, seeing over 100% growth in some cases.
Online interaction has been reported to cause fatigue, frustration, and other hindering side effects. However, people and businesses continue to attend and use virtual events as a way of gathering. For businesses, they save time, reduce costs, and can increase productivity. For attendees, hybrid events, games, and the metaverse technology make these types of gatherings more favorable for all.
Although physical events aren’t going away, businesses and their employees can reach new audiences through both hybrid and virtual events on a digital campus.