More and more workers are being exposed to remote work following the COVID-19 pandemic. While there are benefits to remote work, it can also lead to feelings of loneliness. One proposed solution to this loneliness and isolation is coworking. However, traditional coworking has problems of its own and often fails to reach its goals.
Traditional coworking models tend to be expensive, costing between $200 and $700 per individual member. They also often rely on risky real estate investment deals. Considering the fact that only 46% of coworking spaces are profitable, these risky deals become even more concerning.
Another flaw in traditional coworking is in building connections. Despite ostensibly being a method of promoting new friendships, traditional coworking places more emphasis on work than socializing. This leads to a lack of community; in fact, 49% of coworking space renters do not feel a sense of community. Additionally, in a survey of WeWork (a coworking provider) members, 69% of respondents said they did not have any friends at WeWork, other than immediate coworkers.
With these flaws in mind, it is no wonder that 58% of coworking space operators say that fluctuations in membership are a main challenge. However, other models of coworking may be promising alternatives.
For example, community coworking is much more affordable than traditional coworking and places a greater emphasis on social connection. It works with community organizers to bring engaging activities to members as well as schedules happy hours and communal lunches to spark connection.
Community coworking has the potential to address the problems of traditional coworking. It is more community-oriented and has a sustainable business model, allowing it to run with less risk and lower costs. As more workers engage in remote work, options like community coworking are becomeing more appealing.
Source: Tavern Community